NBA Stars Clash in TEKKEN 8 Showdown
Bandai Namco Entertainment America Inc. has released a video featuring NBA players Karl-Anthony Towns and Mike Conley Jr. playing TEKKEN 8. This event is part of the promotional activities leading up to the game’s release on January 26, 2024 on PlayStation 5, Xbox Series X | S, and PC via Steam.
This promotional campaign ties in with the broader initiatives surrounding TEKKEN 8, including the Tekken World Tour 2024, starting April 13th, which will feature TEKKEN 8 as its centerpiece. The tour has garnered major partnerships, including with Chipotle, sports apparel brand Venum, and Victrix by PDP. These collaborations extend TEKKEN‘s influence into areas such as cuisine, apparel, and gaming accessories, reflecting a multifaceted approach to engaging fans across diverse interests.
The game itself marks a significant evolution in the franchise, introducing new gameplay mechanics, enhanced graphics with Unreal Engine 5, and an expanded character roster including new faces like Azucena Milagros Ortiz Castillo and Victor Chevalier. This is alongside the return of iconic characters, notably Panda, who has been a fan favorite since TEKKEN 3.
For more information about the game, visit the official TEKKEN website.
