Under Nicole Reyes’ leadership on the product team, Spruce has increased the pace of delivery on critical technologies in service of their clients and is creating a new standard in real estate transactions, in which buying and selling real estate is simple, affordable and effortless for everyone involved. Last year, Reyes’ team played a critical role in building workflow management tools, which served to enhance the company’s API services and shepherd in client integrations. This initiative contributed to the massive scale of Spruce’s business that was accomplished in 2019. The product team also continued to introduce innovative functionality into the digital closing dashboard, such as adding the ability to fund earnest money as well as notarize remotely online. By constantly putting the needs of Spruce’s clients and partners first, Reyes’ product team continues to create cutting-edge technology and has greatly contributed to Spruce being named not only in the HousingWire Tech100 list, but also in the 50 startups to watch in New York City in 2019. 

What is one habit that has helped you succeed?
“Getting up early. It’s the most important time of day for me, where my mind is clear and I can think big picture. It affords me the space I need to meditate or work out, and I can carve out three to four hours of incredibly productive time.”