With the business transformation that Joseph Cicali sparked while at Garden State Home Loans, he was asked to represent the digital mortgage industry as a speaker and thought leader at the 2018 Salesforce Annual Conference, Dreamforce, held in San Francisco.

Cicali spoke to 200,000 attendees at the conference about how his technological development has leveled the playing field for independent loan originators. As the concept of ARIVE came to life, Cicali worked closely with exclusive partner Association of Independent Mortgage Experts to provide his thought leadership as a speaker at their conferences, including AIME’s National Conference Fuse, where the audience includes thousands of independent mortgage brokers. While utilizing these conference platforms as a thought leadership space for ARIVE, Cicali’s goal is to connect with brokers on a more personal level in order to understand their needs, while also providing knowledge about their industry.

WHAT IS ONE THING YOU HAD TO OVERCOME TO SUCCEED IN THIS INDUSTRY?
“After my six-year break, I knew that coming back would have challenges that I would need to face. This included accepting that people would have a hard time agreeing with my new ideas, I made it my goal to push through and provide hard data to prove that these ideas would further our initiatives.”