As Chief Marketing Officer at Fay Financial, Mike Wojcik led the front- and back-end development and implementation of an internal referral program that resulted in an increase in revenue of $40.6 million in 2022. Wojcik has been an integral part of Fay Financial’s diversification from mortgage servicing to a broader provider of real estate services. He led the marketing and branding efforts for two mortgage lending businesses, a home repair and renovation company, a real estate brokerage, a property management company and a title insurance provider, resulting in overall revenue growth of 363% in 10 years.

Wojcik has served in key leadership roles during the company’s rapid, sustained expansion from 20 employees and 100 mortgage loans to over 800 staff members and a portfolio of over 154,000 loans. Wojcik leads planning, strategy and execution for all facets of marketing, building and directing campaigns to bolster the visibility of the company and its services in a challenging and highly competitive market. Wojcik is a board member of the Fay-Constructive Foundation and in 2022 led a campaign to boost contributions to the Foundation, which resulted in a 200% increase in employee donations in just two months. The funds enabled the foundation to further its work on improving educational opportunities, combating food insecurity and supporting former military service members and first responders.

Name:

Michael Wojcik

Title:

Chief Marketing Officer

Company Name:

Fay Financial

Industry

Mortgage Finance