In just a few months as executive vice president of customer advocacy at Mortgage Cadence, Cate Dalton has already had a significant impact on the company’s operations.

Dalton was promoted into her current role in January, and in the months since then, she has already redefined the ways that Mortgage Cadence can be customer-centric both strategically and tactically. In her first month in the role, Dalton traveled to 15 different customer sites in order to speak to them directly about what they needed from Mortgage Cadence. Following those meetings and the information she gathered from them, Dalton quickly acted and launched several initiatives. One of those was the Mortgage Cadence Customer Advisory Council, built on a diverse and expansive representation of customer markets. Through this council, Dalton is taking initiative to ensure that every decision made by the company involves its customers. Additionally, Dalton introduced and launched MBA Online education to every employee at the organization to ensure that every customer is met with understanding and knowledge of their business. Prior to her promotion, Dalton served as product manager for the Enterprise Lending Center. Driven by her passion for the customer experience, Dalton played a key role in changing the way Mortgage Cadence developed features and provided value for its customers.