Creator, innovator and motivated problem-solver are just a few words to describe John Wines, Atlantic Bay’s chief strategy officer. Wines confidently stands at the forefront of our industry, bearing an incredible fervor for advancement and progression. His actions and interests propel his company’s assurance that lending peace of mind to the home loan process is not some catchy slogan but a guarantee. Wines oversees a diverse cross-section of Atlantic Bay departments, namely marketing, IT, data governance, project management, external support and training. Wines has cultivated a keen eye for understanding, processing and implementing solutions for the ever-evolving needs of the Atlantic Bay’s sales field. And it all starts with a self-instilled mission to equip his teams with industry-leading technology, marketing and sales training opportunities, tools and resources. Why? To lend his hand in making those around him successful. In an unprecedented and sometimes unpredictable time for his industry, Wines embraced execution. Wines and his team launched several cutting-edge, companywide technologies — including Capacity, an AI chatbot created to help Atlantic Bay employees save time and work smarter. Team members can access procedures and guidelines, LOS data, as well as HR, marketing, and payroll information from anywhere. In an uncomfortable time for many, Wines works tirelessly to make those around him comfortable.

What one habit has made a crucial difference in your success?

It starts with the borrower experience. My team and I examine every aspect of the borrower’s interaction with Atlantic Bay from the time they first hear about us until they have made their final mortgage payment.

Name:

John Wines

Title:

Chief Strategy Officer

Company Name:

Atlantic Bay Mortgage Group