A former loan officer turned tech founder, Patrick O’Brien understands the wants, needs and pain points for today’s loan officers and mortgage lenders. He co-founded LenderLogix to provide loan officers and lenders the tools they need to provide a digital-first borrower experience without hefty implementation times, investment or upkeep. That vision has resulted in a suite of products designed to save lenders time and money while delivering exceptional, digitally driven borrower experiences from the initial point of contact — all of which play a crucial role in lenders’ ability to differentiate themselves in today’s highly competitive market. From the launch of LenderLogix in 2016, O’Brien envisioned a meaningful and agile way for lenders to deliver borrowers the digital mortgage experience they craved. Today, that vision has resulted in the company’s current suite of solutions, which have enabled hundreds of lending organizations to quickly and easily improve their borrower-facing digital footprint without bottoming out their bottom line. O’Brien believes high-touch early engagement is essential to lenders’ success and shouldn’t be hidden within an app or behind a login screen. As a result, LenderLogix’s suite of solutions has been designed specifically to ensure lenders see increased lead capture, increased applications and consistent brand identity across branches and teams. What’s more, lenders enjoy a granular insight into marketing and sales performance. In addition to his internal efforts at LenderLogix, O’Brien is also an active member of the local Buffalo community, prioritizing building LenderLogix with local Buffalo residents. He is also an active board member of the Buffalo Niagara Mortgage Bankers Association and the New York Mortgage Bankers Association.

What one habit has made a crucial difference in your success?

Listen to your customers. When you understand your customer’s goals and uncover the problems they encounter in achieving those goals, you’re able to create solutions that are like magic. Unless you deeply understand the problems of your customers, you’ll likely miss the mark when developing solutions.

Name:

Patrick O’Brien

Title:

CEO and Co-Founder

Company Name:

LenderLogix