Jay Promisco has an unerring instinct for technology growth, as evidenced in the implementation of Sierra Pacific Mortgage’s new proprietary origination system, ExpressLoan, for retail and TPO. 

Championed by Promisco and his hand-picked team of experts, ExpressLoan revolutionized the way Sierra originated loans by shortening the loan cycle, increasing productivity among staff and eliminating redundancies in the process. Promisco also spearheaded the company’s new fully mobile and paperless application system by launching the SPM GO! app in both Google Android and Apple iOS operating systems, which is backed by industry powerhouse SimpleNexus. 

Finally, attentive to the evolving global landscape and constant change in how a customer or referral partner conducts business, Promisco initiated two additional COVID-appropriate platforms that allowed the Sierra sales teams to digitally connect and respond quickly and safely in the country’s recent no-contact environment. 

First, Promisco initiated CRM conversations with vendor partner Total Expert and successfully launched the company-wide CRM in the spring of 2020. The introduction of this sophisticated tool allows sales to pivot quickly, communicate digitally and remain top of mind. Additionally, Promisco introduced vendor partner and video communications leader BombBomb to the field, so that teams could communicate quickly, effectively and safely via an Outlook-integrated video message. 

Internally, Promisco pressed the company to look at its existing brand, taking the bold steps of engaging with third-party brand consultants, introducing a new ad agency partner, and hiring integral team members well suited to successfully launch an overdue brand upgrade for the 34-year-old company. 

What’s the best advice you’ve ever received?
The only person in the way of your success is you. If you expect to hold people accountable the first person should be yourself.