Related to this episode:

• Connect with Diego Sanchez on LinkedIn
• Connect with Dale Vermillion on LinkedIn
• Mortgage Champions
• HousingWire’s YouTube Channel
• The Gathering

Enjoy the episode!

Each week, Ten Minute Talks showcases mortgage or real estate leader in the industry that is growing their business during this difficult housing market. Hosted by Diego Sanchez and produced by Dalton Johnson.

Related to this episode:

• Connect with Logan on LinkedIn
• HousingWire’s YouTube Channel

The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.

She also explores trends in the industry, such as the value of expanding one’s center of influence and emphasizes the importance of focusing on fewer, more meaningful goals and breaking them down into daily and weekly tasks. By whittling down weekly goals and consistently taking proactive actions, agents can make significant progress in their business. Julie shares pivotal moments in her career and offers three to-dos for agents to change their business.

Here’s a glimpse of what you’ll learn:

• The lack of inventory is a major challenge for real estate agents, but being proactive and creative in finding inventory can lead to success.
• Real estate commission lawsuits are causing uncertainty in the industry, but agents can navigate this by being more professional and transparent in their buyer representation.
• The most successful agents are those who are proactive, stay educated, and focus on expanding their center of influence.
• Pivotal moments in a real estate career can include making strategic pivots, such as targeting luxury markets or returning to basics that have proven to work in the past.
• To change their business, agents should focus on generating new business daily, staying educated, and expanding their center of influence. Focus on fewer, more meaningful goals and break them down into daily and weekly tasks.
• Consistently take proactive actions to make progress in your real estate business.
• Invest in personal development and maintain a healthy lifestyle for overall success.
• Whittling down weekly goals helps agents stay focused and avoid overwhelm.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: We also have the uncertainty of the commission lawsuits. The Sitzer one has been adjudicated, it’s being appealed, but we have a ton of copycat lawsuits all over the country. It’s got agents and brokers on edge. How are you coaching through that fear? What are your recommendations for agents and brokers moving forward?

Julie Harris: The first thing to remember is that this is not going to make changes overnight. It’s unlikely for everyone to wake up and have a completely changed world. That is unlikely. We have to remember that we literally have hundreds of years and millions of transactions and millions of real estate professionals who have done things in a way that made sense for a really long time. And to try and just change that suddenly is highly unlikely.

When Sitzer was decided, some of the first calls I had wanted to make sure I had my facts straight. Yes, it’s more negotiable, but it has not markedly changed. They have to have more transparency. They’re being more careful with their buyers. They’re doing a radical thing called a buyer presentation. We’re used to listing presentations. All of our coaches have used a buyer presentation since day one.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Related to this episode:

• HUD secretary suggests openness to changing FHA ‘life of loan’ requirement
• First American cyber incident expected to impact Q4 2023 financials
• HousingWire’s YouTube Channel

The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.

Today, Phil emphasizes the importance of always focusing on providing excellent customer service rather than relying solely on technology and maintaining a startup growth mindset as the organization scales. They also discuss volume growth strategy as we head into 2024 and the industry’s need to bring more brokers into the wholesale market. 

Here’s a glimpse of what you’ll learn:

• The story of The Loan Store
• Where the business stands today in terms of production volume and scale
• Why are you uniquely prepared as an executive to build and scale this business?
• Unique strategies or approaches that separate TLS from competition
• Strategy for winning market share in 2024
• Strategy for helping brokers grow volume in 2024

Related to this episode:

• Connect with Phil on LinkedIn
• The Loan Store
• Phil Shoemaker on lessons learned from Homepoint’s wind-down & The Loan Store’s future
• HousingWire on YouTube

The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.

Related to this episode:

• Why the number of price cuts are dropping as housing inventory rises
• HousingWire’s YouTube Channel

The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.

Related to this episode:

• Connect with Diego Sanchez on LinkedIn
• Connect with Lauren Bowen on LinkedIn
• Robert Slack
• HousingWire’s YouTube Channel
• The Gathering

Enjoy the episode!

Each week, Ten Minute Talks showcases mortgage or real estate leader in the industry that is growing their business during this difficult housing market. Hosted by Diego Sanchez and produced by Dalton Johnson.

Barks talks about myths about transaction fee services and explains how focusing on recruiting the right agent has helped the brokerage break even in the difficult 2023 housing market. They also explore the use of AI in real estate and the opportunities for brokerage leaders in the industry. Steven shares his aha moment and the lessons he has learned running a RealTrends 500 brokerage.

Here’s a glimpse of what you’ll learn:

• Worth Clark Realty offers a flexible, transaction fee business model that allows agents to vary their service offerings.
• The use of AI in real estate is growing, but the adoption rate among agents is still relatively low. However, tools like AI writing assistants can help agents save time and improve their marketing efforts.
• Brokerage leaders should focus on providing value to their agents and helping them understand their unique value to clients. Building strong relationships and communication with agents is key to success.
• The future of Worth Clark Realty involves expanding their market footprint, exploring alternative ways to represent clients, and continuing to provide value to their agents through tools and services.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: What is your greatest business lesson learned?

Steven Barks: The number one thing is to ask your customers — your agents — what they want, and then experiment with it. Put something out rapidly and iterate. You’ll never have all the information and the conditions will never be perfect, but talk to your agents.

Sit down with them, call them, see them at an agent happy hour, ask them how it’s going, how they feel, what they like about their job, what they don’t like, what tools they use, what tools they don’t use and why. You’re gonna learn a lot if you just talk to them and figure out what their needs are and then put things in front of them that could be solutions to those needs. We constantly are trying to figure out what else can we do for agents.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Dalton Johnson.

Related to this episode:

• Inflation data still pointing toward rate cuts in 2024
• HousingWire’s YouTube Channel

The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.

Related to this episode:

• NAR President Kasper resigns following blackmail threat
• HousingWire to host commission lawsuit debate between Ketchmark and Lamacchia
• HousingWire’s YouTube Channel

The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.